Axendia to Present at World’s Largest Pharmaceutical Conference

The Session Will Address Business and Technology Enablers to Bridge Information Gap

CONTACT: Monica Malave
Director, Marketing & Communications

Yardley, PA, April 11, 2007- Axendia, a trusted advisor to Life-Science Executives on Business, Technology and Regulatory strategies, today announced that its President and Founder, Daniel R. Matlis, will provide an address at INTERPHEX2007, the world’s largest and most comprehensive pharmaceutical conference.

Life-Science companies have been stockpiling raw data in various computers for more than 30 years. This has lead to a condition know as Data Rich, Information Poor (DRIP).  To address DRIP, organizations must interpret this raw data and move up the knowledge value chain to produce information, knowledge, wisdom and ultimately truth.

“Life-Science Executives yearn for the ability to transform raw data into knowledge to enable a more informed and timely decisions making process.” said Daniel R. Matlis, President and Founder of Axendia.  “Today’s Information Technology based on a Service Oriented Architecture provides a foundation for bridging the knowledge gap” he added.

The session will be held on Wednesday, April 25, 2007 at 9:00 AM, at the INTERPHEX2007 conference at the Jacob K. Javits Convention Center in New York City. For detailed information about this session, visit:

About Axendia
Axendia is the leading analysis firm focused strictly on the Life-Sciences and Healthcare markets. Our Mission is to be the most trusted advisor to Life-Science Executives on Business, Regulatory and Technology issues. With over 16 years experience in the Life-Sciences and Healthcare industries, Axendia provides a unique combination of hands on experience coupled with strategic vision. This enables us to successfully identify, create and execute strategies which provide lasting business value for our clients. Additional information on Axendia’s can be found at

About the Interphex2007
INTERPHEX2007 is the world’s largest and most comprehensive pharmaceutical conference and exhibition.  It is presented by Reed Exhibitions and sponsored by ISPE, the international society for pharmaceutical engineering, and Pharmaceutical Processing magazine.  The application-oriented INTERPHEX2007 conference program will offer over 100 separate educational sessions to help pharmaceutical and biotech professionals develop critical skills to increase on-the-job performance.  Approximately 1000 leading global companies serving pharmaceutical and biotechnical industries will showcase the latest lines of equipment, technologies and services. Additional information on INTERPHEX2007 can be found at


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