Siemens Announcements at the Hannover Messe 2021 – Event Brief
By Eric M. Luyer – Industry Research Analyst, Axendia Inc.
In these difficult “Corona” times the buzz word is “virtual”. Everything is virtual: meetings, webinars, education and conferences. A major yearly event is the Hannover Messe, Germany. The event is a showcase and catalyst for the future of industrial transformation …and for 2021 it was virtual.
I had the opportunity to cover the first digital edition of the Hannover Messe from 12-16 April 2021. According to Dr. Jochen Köckler, CEO of Deutsche Mess AG: “The Hannover Messe 2021 Digital Edition demonstrates the innovative power of mechanical and electrical engineering and IT companies. At the same time, it showed that the tradeshow of the future is hybrid.” And mentioned by the event organizers, 90,000 attendees generated more than 650,000 exhibitor and product searches during the five live trade show days.
This event is a showcase for all industries that are part of the industrial evolution. It highlighted digital transformation processes necessary to meet requirements of sustainability and climate-neutral production, mobility of tomorrow and intelligent production and logistics technologies.
This Event Brief reviews some of the exciting developments presented by Siemens A.G. during this virtual conference and how they might impact Life Sciences companies’ complex requirements now and in the future.Continue reading