Siemens Industry Analyst Conference 2018 Event Brief
By: Sandra K. Rodriguez, Market Analyst
The mercury was climbing outside of the Boston Marriott Long Wharf as Siemens executives took the stage to kick off Siemens’ 11th Annual Industry Analyst conference August 27-30, 2018. “The boundaries between systems are disappearing,” said Tony Hemmelgarn, President and CEO at Siemens PLM Software. Over the past eleven years, the company has invested $11B in mergers and acquisitions. As a result, Siemens has optimized its integrated solutions portfolio for next generation product development, manufacturing and service.
In contrast to prior conferences, where the focus was on pulling the “Digital Thread” throughout the enterprise, the theme for this year’s event was ‘Innovation Without Boundaries.’ In support of the theme, multiple customers took the stage to demonstrate how their organizations were innovating without boundaries.
Less than 2 hours into the conference, I was struck by the possibilities of Medical Device companies accessing and sharing product, process or performance data and having the ability to feedback information to the master digital twin in one platform. The real power of a master digital twin lead me to think about the concept of ‘digital fraternal twins’ for not only closed-loop product lifecycle management but also change and configuration management in Med-Tech.
Register to learn why I think the power of digital fraternal twins holds significant value for Life-Sciences companies.
I also review how companies like Hackrod, Tronrud, Visteon, KUKA and W.L.Gore and others are leveraging the Siemens portfolio.
FDA is leading the way in the use of simulation and modeling in the medical device industry. “Simulation is digital evidence, not made up stuff,” said Tina Morrison Ph.D., Deputy Director, Division of Applied Mechanics, OSEL, CDRH, U.S. FDA, during her keynote address on Day 2 of the Siemens PLM Industry event, hosted by Medtronic at their operational HQ in Minneapolis, MN.
For me, the highlight of the event was the collaboration between PTC and Boston Children’s Hospital on the use of augmented reality (AR) to help children with autism and related disorders communicate and learn more effectively.
