Briefing Note
By: Daniel R. Matlis, President
Axendia was recently briefed by Rootstock’s executive team. The team has deep experience in the Enterprise Resource Planning (ERP) market dating to the 1970’s
Rootstock offers a cloud native ERP solution for companies that manufacture, distribute, service and/or repair goods built on the Salesforce (SFDC) platform. The company serves emerging growth, midsized and enterprise companies including those who are replacing legacy and entry level ERP systems.
“We built our ERP product right alongside Salesforce CRM to manage the entire customer relationship on one platform,” said Tom Brennan, Chief Marketing Officer at Rootstock. “In the diagram below you can see the Salesforce Sales Cloud on the left managing the front end to acquire customers. Then to the right you see the Salesforce Service Cloud in place to run the customer call center and field service. We manage everything in between. We provide the ordering, sourcing, production, inventory, invoicing and accounting functions in between the customer acquisition and customer service functions. We, combined with Salesforce, have an end-to-end process built around the customer life cycle. Life Science companies get more efficient processes, but also a 360° view of the customers and their entire business,” he explained.
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